I saw on news.com.com.com.com that the guys over at SmashMyIpod.com have finally posted their much-anticipated video.
The video is about ten minutes long, and is intended to highlight the endeavors of a few guys as they use money donated from internet users to purchase a new iPod, from the Apple Store, and smash it to bits before leaving the store.
I love my iPods – I’ll admit it. But I also love watching well-done movies like this…so I wasted 32 MB of bandwidth on it.
…and was horribly disappointed.
First, the only reason we’re interested in this video is because we get to see an iPod (super cool) get intentionally destroyed (pretty cool, too). Except, the smashing part of the 10 minute video is less than 30 seconds long. One of the dudes suddenly walks up, takes the iPod, throws it on the floor, and steps on it a few times. Unfortunately, as Snoop would say, that dude was 110 lbs. when he’s wet and wearing boots…and I have a feeling he didn’t do very much actual damage to the iPod. We’ll never know, because we never see the unit after the “smashing.”
The guys then go outside, take a sledgehammer to the iPod, and then attempt to put it back together again. All the while, they’re making comments like “fuck the iPod,” “I think this WAS the screen,” and “we’re retards.” (Okay, they didn’t really say that last one)
Anyway, I’m disappointed for a couple of reasons:
1. I wanted to see the Apple employees’ faces..or at least SEE the reaction in the store. Instead, I saw the lanky-ass assailant’s “Michelin Man” jacket from behind.
2. The main star guy is an absolute retard.
I DID like the part where the Apple employee responds to the smasher-guy’s trepidation by saying, “If you’re convinced it’s going to scratch and break, why buy one?”
They’re off to do something to a Sony piece of gear next, it would seem. Hopefully that one’s decent.
And in closing: I wonder whether or not Apple is going to request payment for the damages to the flooring at the store. If I were Steve Jobs, I’d probably be pissed. 
