Given Sony’s recent foray into customer alienation, I can’t help but direct you to get your hands on your very own Sony sucks ass t-shirt.
The really unfortunate thing here is that the recording industry continues to underestimate the importance of technology in the lives of its customers. The quote, for those of you who can’t see the shirt (or didn’t already order one) comes from the president of Sony BMG, in response to a question on how they were going to address the recent rootkit problem: “Most people don’t even know what a rootkit is, so why should they care about it?”
The truth is, the first part of his sentence is dead on. Most people don’t know what a rootkit is; I’ll admit that I didn’t know what one was until Sony started installing them on people’s machines. But the problem here lies not with what people don’t know – but with what they think they do know (are you cross-eyed yet?).
It’s simple. People, for the most part, “know” they can trust companies like Sony to distribute products in accordance with the law, that will suitably serve the purpose intended, etc. People don’t walk up to a dude selling discs out of a briefcase on 4th and Vine, and run home to install the software on something they just bought from him…but the same people probably wouldn’t hesitate to let their new Switchfoot album (freshly unwrapped) run unrestricted on their PC.
Sony’s got a responsibility here to recognize that they’ve got a responsibility. Their history of quality products has given the public a great deal of confidence, and they’re exploiting it. Sony’s being sued at least six times now…and I figure it serves them right.
Alright, liberal judges: here’s your chance to take a nasty dip out of another “evil corporate giant.” Don’t let us down (remember – Sony’s alienating minorities with their rootkit!).


